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Golf Consumer Profile - Core Golfers (2005 Edition)

Archive: Historical/Library Purposes Only
Publisher:  The National Golf Foundation
Published: 2005
Format:  14 pp


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Description:

The Golf Consumer Profiles contain information regarding the size of golf's target markets, golf-related consumer behaviors and emerging trends. They are based on a survey of 10,000 U.S. households plus a more detailed survey of 1,700 golfers. The profiles include data regarding rounds played, spending, skill level, media and internet usage, and golfer attitudes and perceptions. Core golfers represent about half of golfers and about 90% of rounds and spending. They are ages 18 and above, average 37 rounds per year and play a minimum of eight.

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