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Golf Consumer Profile - Senior Golfers (2005 Edition)

Archive: Historical/Library Purposes Only
Publisher:  The National Golf Foundation
Published: 2005
Format:  12 pp


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Description:

The Golf Consumer Profiles contain information regarding the size of golf's target markets, golf-related consumer behaviors and emerging trends. They are based on a survey of 10,000 U.S. households plus a more detailed survey of 1,700 golfers. The profiles include data regarding rounds played, spending, skill level, media and internet usage, and golfer attitudes and perceptions. Senior golfers (ages 50 and above) are important to the industry because, while they represent about a third of all golfers, they are responsible for 56% of rounds played.

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