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Golf Consumer Profile - Highly Skilled Golfers (2005 Edition)

Archive: Historical/Library Purposes Only
Publisher:  The National Golf Foundation
Published: 2005
Format:  11 pp


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Description:

The Golf Consumer Profiles contain information regarding the size of golf's target markets, golf-related consumer behaviors and emerging trends. They are based on a survey of 10,000 U.S. households plus a more detailed survey of 1,700 golfers. The profiles include data regarding rounds played, spending, skill level, media and internet usage, and golfer attitudes and perceptions. Highly skilled golfers (ages 18 and above, average score 80 or less on an 18-hole regulation course) are a small but dynamic segment they play a lot, buy a lot of equipment and, as a result, are key promoters of equipment, travel destinations, golf-related publications, etc.

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