Recent declines in the number of golfers and golf courses, coupled with declines in golf consumer spending, have many, if not most of us asking: "Where is the game headed?" So what's in store for golf participation in the 2010s? Will the decline we experienced in the 2000s continue into this decade? Has golf participation peaked in America?
To answer these questions, NGF partnered with IHS Global Insight, one of the leading economic consulting firms in the world. The IHS consulting practice serves over 170 industries in 200 countries, and their services are relied upon by many of the leading S&P 500 companies.
Together, NGF and IHS conducted a study that included an analysis of NGF's historical golf participation numbers going back to 1986, combined with IHS Global Insight's knowledge of projecting population growth by demographic segments.
The main focus of the project was to study and project the effects of population demographics on golf participation over the next 10 years. A secondary focus was to determine if economic factors might alter these demographic effects.
The study was made possible by a grant from the Acushnet Company.