Description:
This report represents NGF's third wave of profiling the Core golfers' use of technology. We heard from more than 650 Core golfers and the results allowed us to identify trends in golfers' growing involvement with devices, electronic communication, social media and Web 2.0's user-generated content. Want to know whether golfers would prefer to hear from your business through Facebook or by email? How many Core golfers download apps to their smartphones? What % of golfers' equipment/apparel spend is made online? These and many other key questions about golfers' engagement with technology are answered for you in our 2011 Tech Report. This publication includes both the 8 page Core Golfers & Technology Report and the 36 page Core Golfers & Technology Presentation
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