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Golf's Pyramid of Influence

Publisher:  The National Golf Foundation
Published: 2012
Format:  1 p, PDF

Non-Member Price: FREE DOWNLOAD

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"Who are my best customers? Whom should I focus on in my business plan?" If you've ever asked these questions, NGF's Pyramid of Influence may contain the answers you are looking for. It shows how occasional, moderate and avid golfers stack up in terms of number and percentage of players, rounds and spending. Did you know that 44% of golfers account for only 6% of rounds and spending? Or that avid golfers account for only 26% of golfers but 76% of rounds?

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