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Sarah Hirshland

Sarah Hirshland

Senior Managing Director, Business Affairs
United States Golf Association

USGA

Sarah Hirshland has been the United States Golf Association’s senior managing director of business affairs and a member of the executive team since September 2011. She oversees the USGA’s integrated marketing and communications efforts, including brand management, championship communications, content development and public relations. She’s also responsible for the USGA’s corporate partnerships, the USGA Members program and managing the global distribution of USGA-owned content through broadcasting and digital media.

Hirshland previously served as a senior vice president in charge of strategic business development at Wasserman Media Group in Los Angeles. She also worked in Wasserman’s consulting division, leading the development of sponsorship strategies for clients such as American Express, Nationwide, Nokia, Scotts and Wachovia.

Hirshland also worked for OnSport, a Raleigh, N.C.-based sports and entertainment consulting firm. One of OnSport’s first employees, she led negotiations for Nationwide’s multi-year partnerships with NASCAR and ESPN. She was also involved when Wachovia and the PGA Tour launched the Wachovia (now Wells Fargo) Championship in 2002.

Additionally, Hirshland was one of the founding employees of Total Sports in Raleigh, an online sports news and technology company, where she was general manager of collegiate sports business, helping to form partnerships with more than 100 universities, conferences and the NCAA.

Hirshland has a bachelor’s degree in biology from Duke University and currently resides with her husband Keith in Peapack, N.J. They have three children.

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