Jane Gordon, Vice President of Business Development
Other Contact(s):
Ward Clayton, Golf Writer
Paul Courter, COO
Dalton LeMaster, Director of Digital Operations & Marketing
Business Segment Description
Year Established:
2004
Number of Employees:
1-10
Ownership:
Private
Target Audience:
Facilities,Businesses
Segment(s):
Consulting Marketing
Company Description
Bruce Lucker is widely recognized as a marketing innovator in the sports and entertainment world. He is the President and CEO of Signature Golf, as subsidiary of Signature Sports and Entertainment, the brainchild of his life?s work as a superb communicator, negotiator, motivator and strategic marketing and branding expert.
Company Accomplishments
Lucker leads the team that created and launched the international marketing strategy for the award wining I Love NY campaign, which continues to be a phenomenal global branding success. He also played a pivotal role in rebranding the Senior PGA TOUR to the Champions Tour, helped create large scale fan events for NASCAR, developed the multi-million dollar sponsorship agreements with the likes of Coca Cola, American Express, Major League Baseball, American Airlines, Philip Morris, MCI, Cadillac, a